{"id":846,"date":"2013-06-05T01:51:50","date_gmt":"2013-06-04T23:51:50","guid":{"rendered":"http:\/\/fascinating-america.com\/blog\/?p=846"},"modified":"2015-04-27T21:21:22","modified_gmt":"2015-04-27T19:21:22","slug":"you-say-graphics-he-says-giraffics","status":"publish","type":"post","link":"http:\/\/fascinating-america.com\/blog\/you-say-graphics-he-says-giraffics\/","title":{"rendered":"You say graphics, he says giraffics"},"content":{"rendered":"<p>The Internet has come a long way in the last 25 years. Once the exclusive <span id=\"tooltip55226841d62df\">domain<\/span> of scientists and the military, it&#8217;s now in the offices, living rooms and phones of almost everyone on the planet.<\/p>\n<p>One thing, however, has not changed: the <span id=\"tooltip55226841d66c6\">propensity<\/span> of users with inadequate <span id=\"tooltip55226841d6aaf\">social skills<\/span> to <span id=\"tooltip55226841d6e96\">torment<\/span> one another in <span id=\"tooltip55226841d727e\">nitpicky<\/span> arguments.<\/p>\n<p>This became more than apparent recently when one of the pioneers of the Internet, Steve Wilhite of CompuServe, was given a Webby Award <span id=\"tooltip55226841d7666\">for lifetime achievement<\/span>. Wilhite developed a popular image format in 1987. He called it <b>GIF<\/b> \u2014 short for Graphics <span id=\"tooltip55226841d7a50\">Interchange<\/span> Format. But he&#8217;s <span id=\"tooltip55226841d7e36\">insisted<\/span> since the beginning that people pronounce it <b>&#8220;jiff&#8221;<\/b>.<\/p>\n<h2>Hard or soft?<\/h2>\n<p>Wilhite <span id=\"tooltip55226841d821d\">arrived at this<\/span> because the <span id=\"tooltip55226841d8606\">compression<\/span> in GIFs allows them to be <span id=\"tooltip55226841d89f0\">transmitted<\/span> across the Internet &#8220;in a jiffy&#8221;. Perhaps he had to have G as part of the name because of the word &#8220;graphics&#8221;. But he should have known what was going to happen.<\/p>\n<p>Programmers who worked with him <a title=\"The GIF Pronunciation Page (Olsenhome.com)\" href=\"http:\/\/www.olsenhome.com\/gif\/\" target=\"_blank\">spread the news<\/a> to other programmers that GIF was pronounced &#8220;jiff&#8221;, while regular people, who only saw the word GIF in print, read it as &#8220;gift&#8221; without the &#8220;t&#8221;.<\/p>\n<p>English pronunciation rules allow both. We have gin, <span id=\"tooltip55226841d91be\">gist<\/span> and <span id=\"tooltip55226841d95a5\">gibberish<\/span> with a &#8220;j&#8221; sound \u2014 but also <span id=\"tooltip55226841d998f\">gill<\/span>, <span id=\"tooltip55226841d9d76\">giddy<\/span> and girl with a hard &#8220;g&#8221; sound. Because GIF is an <span id=\"tooltip55226841da15e\">acronym<\/span>, it is irrelevant that the G stands for &#8220;graphics&#8221; and not &#8220;giraffe&#8221; (which has a &#8220;j&#8221; sound in English).<\/p>\n<p>A similar debate concerns the word <b>&#8220;gigabyte&#8221;<\/b>. \u201cGiga-\u201d, say the purists, comes from the word &#8220;gigantic&#8221;, and should be pronounced &#8220;jigga&#8221; \u2014 but hardly anyone does this.<\/p>\n<p>Things <span id=\"tooltip55226841da546\">came to a head<\/span> two weeks ago, when Wilhite was given his award. His five-word acceptance speech was: <b>&#8220;It&#8217;s pronounced &#8216;JIF&#8217;, not &#8216;GIF&#8217;.&#8221;<\/b> (Actually, he forgot the comma, which I should <span id=\"tooltip55226841da92f\">fault him for<\/span> <span id=\"tooltip55226841dad16\">in true Internet fashion<\/span>.)<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/CBtKxsuGvko?rel=0\" width=\"440\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<h2>Who owns it?<\/h2>\n<p>The comments sections of tech websites and <i>The New York Times<\/i> exploded with <span id=\"tooltip55226841db0fd\">derision<\/span>. &#8220;Well, maybe if it were an acronym for &#8216;giraffic interchange format&#8217;,&#8221; <a title=\"Battle over 'GIF' Pronunciation Erupts (NY Times)\" href=\"http:\/\/bits.blogs.nytimes.com\/2013\/05\/23\/battle-over-gif-pronunciation-erupts\/\" target=\"_blank\">wrote one reader<\/a>. Another asked, &#8220;Is Steve Wilhite being honored for having a <span id=\"tooltip55226841db4e6\">speech impediment<\/span>?&#8221; while someone replied, &#8220;Gif me a break.&#8221; There was also lots of wordplay based on the fact that &#8220;Jif&#8221; is the name of a popular American brand of <span id=\"tooltip55226841dbcb5\">peanut butter<\/span>.<\/p>\n<p>Jif, like GIF, is an artificial word. So <b>if you invent a word, do you own it?<\/b> Well, no. As one commenter pointed out: &#8220;People will use Wilhite&#8217;s pronunciation <span id=\"tooltip55226841dc09d\">pronouncement<\/span> as <span id=\"tooltip55226841dc485\">faithfully<\/span> as they followed <a title=\"Alexander Graham Bell (Wikipedia)\" href=\"http:\/\/en.wikipedia.org\/wiki\/Alexander_Graham_Bell\" target=\"_blank\">Alexander Graham Bell&#8217;s<\/a> command to answer the phone with &#8216;Ahoy&#8217;.&#8221;<\/p>\n<p>So if the majority of people mispronounce a word, <b>does their pronunciation then count as correct?<\/b> It does as far as dictionaries <span id=\"tooltip55226841dc86f\">are concerned<\/span>. They have the last word (if you&#8217;ll <span id=\"tooltip55226841dcc5c\">pardon<\/span> the <span id=\"tooltip55226841dd03d\">pun<\/span>), and they accept both pronunciations, while preferring the most popular one.<\/p>\n<p>But back to my original point. Does this argument even <span id=\"tooltip55226841dd426\">matter<\/span>? GIF has long been <span id=\"tooltip55226841dd80f\">superseded<\/span> by better-quality <span id=\"tooltip55226841ddbf5\">file<\/span> formats like JPEG and PNG (pronounced &#8220;jay-peg&#8221; and &#8220;ping&#8221;). The only advantage GIF still offers is animation: it can blink at us or display changing images. In other words, the only reason GIF still exists is to <span id=\"tooltip55226841ddfdd\">annoy<\/span> us. <span id=\"tooltip55226841de3c5\">Let&#8217;s move on.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Internet has come a long way in the last 25 years. Once the exclusive domain of scientists and the military, it&#8217;s now in the offices, living rooms and phones of almost everyone on the planet. One thing, however, has not changed: the propensity of users with inadequate social skills to torment one another in nitpicky arguments. This became more <a class=\"more-link\" href=\"http:\/\/fascinating-america.com\/blog\/you-say-graphics-he-says-giraffics\/\">&#8230; >><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[110],"tags":[92,23,16],"_links":{"self":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts\/846"}],"collection":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/comments?post=846"}],"version-history":[{"count":5,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts\/846\/revisions"}],"predecessor-version":[{"id":1639,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts\/846\/revisions\/1639"}],"wp:attachment":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/media?parent=846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/categories?post=846"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/tags?post=846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}