{"id":75,"date":"2014-03-27T22:16:14","date_gmt":"2014-03-27T21:16:14","guid":{"rendered":"http:\/\/fascinating-america.com\/blog\/?p=75"},"modified":"2015-04-27T20:40:06","modified_gmt":"2015-04-27T18:40:06","slug":"its-getting-sunnier-in-philadelphia","status":"publish","type":"post","link":"http:\/\/fascinating-america.com\/blog\/its-getting-sunnier-in-philadelphia\/","title":{"rendered":"It&#8217;s getting sunnier in Philadelphia"},"content":{"rendered":"<p>Last week&#8217;s column was about <a href=\"\/blog\/the-shape-of-things-to-come\" target=\"_blank\" title=\"The shape of things to come (Mike Pilewski)\">designing cities of the future<\/a> that would meet all the needs of their residents. But what about the cities of today? What do you do with a city that&#8217;s, say, 300 years old, that represents an important time in history, and that wants to be a modern place where people enjoy living?<\/p>\n<p>Philadelphia is an example of this. Independence Hall and other structures from colonial times remind us that this was once the capital of the United States, before Washington, DC, was built. Tall office buildings nearby remind us of the city&#8217;s commercial importance in the mid-20th century, before one-quarter of the population moved away. The center of town is compact enough to walk, but various <a href=\"\/blog\/id-rather-not-be-in-philadelphia\" target=\"_blank\" title=\"I'd rather not be in Philadelphia (Mike Pilewski)\">dangers<\/a>  and <span id=\"tooltip55186b9cb4098\">obstacles<\/span> make it difficult to do so. <span id=\"tooltip55186b9cb4480\">Expressways<\/span> and railroad lines form <span id=\"tooltip55186b9cb486b\">chasms<\/span> that cannot be crossed, and ghettos are never far away in any direction.<\/p>\n<p>Developers now think they can change this in what may be a win-win situation. What&#8217;s even more surprising is the involvement of the Mormon church.<\/p>\n<p>Yes, the Church of Jesus Christ of <span id=\"tooltip55186b9cb4c4f\">Latter-Day<\/span> Saints (LDS) is now in the <span id=\"tooltip55186b9cb5037\">real-estate<\/span> business. Having built a 30-story apartment building near church headquarters in Salt Lake City, LDS now plans to put a 32-story residential tower in north central Philadelphia.<\/p>\n<h2>A place for people, not for cars <\/h2>\n<p>The tower will contain 258 apartments; as part of the project, 13 townhouses, various shops, a meetinghouse and a Mormon temple will also be built on the city block. While use of the temple will be restricted to Mormons, the apartments will be available to anyone, Mormon or non-Mormon, to <span id=\"tooltip55186b9cb541f\">inhabit<\/span>. The meetinghouse will double as a community center.<\/p>\n<p><i>The Philadelphia Inquirer<\/i> <a href=\"http:\/\/articles.philly.com\/2014-02-14\/news\/47308235_1_mormon-church-meetinghouse-north-philadelphia\" target=\"_blank\" title=\"Mormons to build 32-story tower near Center City (Philadelphia Inquirer)\">describes the project<\/a>  as &#8220;filling in a key piece of the no-man&#8217;s-land that has long separated Center City and North Philadelphia&#8217;s <span id=\"tooltip55186b9cb5815\">rebounding<\/span> neighborhoods&#8221;. Until now, the site has been a 200-car parking lot overlooking the six <span id=\"tooltip55186b9cb5bee\">lanes<\/span> of <span id=\"tooltip55186b9cb5fd7\">Interstate<\/span> 676. The surrounding neighborhood is mainly one of <span id=\"tooltip55186b9cb63cd\">parking garages<\/span>, parking lots and a <span id=\"tooltip55186b9cb67a6\">cloverleaf<\/span>. The addition of enough residents, and things for them to do within walking distance, will start to turn an urban area made for cars into one made for people.<\/p>\n<p>Part of the new building project&#8217;s raison d&#8217;\u00eatre has to do with the temple itself. &#8220;The church is <span id=\"tooltip55186b9cb6b8f\">sensitive<\/span> to what can be developed next to its temple and wanted to have something that would be very compatible with the <span id=\"tooltip55186b9cb6f78\">sacred<\/span> nature of it,&#8221; Michael Marcheschi, an LDS senior real-estate manager, <a href=\"http:\/\/www.nytimes.com\/2014\/02\/19\/realestate\/commercial\/mormon-church-to-expand-development-in-philadelphia.html\" target=\"_blank\" title=\"Mormon Church to Expand Development in Philadelphia (NY Times)\">told <i>The New York Times<\/i><\/a>. Even as construction begins, the church is leaving its moral <span id=\"tooltip55186b9cb7360\">imprint<\/span>. Workers are not allowed to smoke cigarettes or drink coffee on the site, and they are warned not to use <span id=\"tooltip55186b9cb7746\">profanity<\/span> or engage in &#8220;discourteous behavior&#8221;.<\/p>\n<h2>Why do this?<\/h2>\n<p>The project will cost the LDS church tens of millions of dollars. So what is it hoping to achieve?<\/p>\n<p>The church already has 25,000 members in Philadelphia and is hoping for a few more. But much more importantly, the new buildings are a financial investment. Unlike the temple, which by law is tax-<span id=\"tooltip55186b9cb7b2e\">exempt<\/span>, the apartment building will be taxed and run for profit.<\/p>\n<p>The LDS church <span id=\"tooltip55186b9cb7f17\">does very well for itself<\/span>, because its members agree to give it 10 percent of their personal income. The church, <span id=\"tooltip55186b9cb82ff\">in return<\/span>, promises to use its money to look out for its members. If there is a broader benefit to the community, it feels, so much the better.<\/p>\n<p>LDS can afford to start such a project without asking for loans or <span id=\"tooltip55186b9cb86e6\">subsidies<\/span> \u2014 and it is willing to spend some extra money to get things right. This means designing buildings that are <a href=\"http:\/\/articles.philly.com\/2014-02-22\/entertainment\/47563073_1_mormons-tower-architecture\" target=\"_blank\" title=\"Changing Skyline: Mormon development combines civic-mindedness, awful architecture (Philadelphia Inquirer)\">decorative and functional<\/a>, and <span id=\"tooltip55186b9cb8ace\">built to last<\/span>.<\/p>\n<p>Alan Greenberger, Philadelphia&#8217;s deputy mayor for economic development, praised this forward thinking. &#8220;Most developers are followers. Few are pioneers, and the Mormons are pioneers by religion,&#8221; he told <i>The New York Times<\/i>.<\/p>\n<hr \/>\n<p><b>Cultural note:<\/b> <i>It&#8217;s Always Sunny in Philadelphia<\/i> was a TV series about a group of friends who, week after week, came up with big plans. Even though these plans were usually crazy and unsuccessful, they often had unexpectedly positive side-effects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week&#8217;s column was about designing cities of the future that would meet all the needs of their residents. But what about the cities of today? What do you do with a city that&#8217;s, say, 300 years old, that represents an important time in history, and that wants to be a modern place where people enjoy living? Philadelphia is an <a class=\"more-link\" href=\"http:\/\/fascinating-america.com\/blog\/its-getting-sunnier-in-philadelphia\/\">&#8230; >><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[44],"tags":[72,40,73],"_links":{"self":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts\/75"}],"collection":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":3,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":1613,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions\/1613"}],"wp:attachment":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}