{"id":455,"date":"2009-07-02T14:14:44","date_gmt":"2009-07-02T12:14:44","guid":{"rendered":"http:\/\/fascinating-america.com\/blog\/?p=455"},"modified":"2015-04-27T23:46:04","modified_gmt":"2015-04-27T21:46:04","slug":"the-music-industrys-men-in-black","status":"publish","type":"post","link":"http:\/\/fascinating-america.com\/blog\/the-music-industrys-men-in-black\/","title":{"rendered":"The music industry&#8217;s men in black"},"content":{"rendered":"<p>Years ago, in the days before MP3 players, an American friend of mine moved to Germany. His stay was to be <span id=\"tooltip551d5df65547f\">temporary<\/span>, so he&#8217;d left all his <span id=\"tooltip551d5df65586f\">records<\/span>, cassettes and CDs behind. The move had also cost more than he&#8217;d expected, so he decided not to buy a radio.<\/p>\n<p>A month in his new apartment was more than he could take. &#8220;If there is a hell,&#8221; he said, &#8220;it&#8217;s a world without music.&#8221;<\/p>\n<p>Music defines popular culture in our time, in a way that literature did in the 19th century and theatre did before that. It helps us to share, and learn from, the problems and emotions of others; it provides a <span id=\"tooltip551d5df655c4c\">backdrop<\/span> to whatever we happen to be doing; and it keeps us awake when we&#8217;re driving. It&#8217;s the <span id=\"tooltip551d5df656037\">soundtrack<\/span> to our lives.<\/p>\n<p>Yet, <span id=\"tooltip551d5df65641d\">strangely<\/span>, our popular culture does not belong to us. Most of it <a title=\"Major label (Wikipedia)\" href=\"http:\/\/en.wikipedia.org\/wiki\/Major_label\">belongs to<\/a> four very large <span id=\"tooltip551d5df656803\">corporations<\/span>: Warner, Sony, Universal and EMI. The first three are American companies, <span id=\"tooltip551d5df656bee\">headquartered in<\/span> New York City; the fourth is British, headquartered in London.<\/p>\n<p>In 2005, when CD sales really started to <span id=\"tooltip551d5df656fd4\">decline<\/span>, I attended a conference of audio <span id=\"tooltip551d5df6573be\">publishers<\/span>, including European representatives of the above companies. The first thing I noticed was that, for being in a creative profession, they seemed remarkably <span id=\"tooltip551d5df6577a6\">unimaginative<\/span>. They were all men, and they were all wearing very similar black suits.<\/p>\n<p>The second thing I noticed was the way they talked about other people&#8217;s creative efforts as if they were their own \u2014 as though they were in the business of selling oranges or bottled water or <span id=\"tooltip551d5df657b8c\">ceiling fans<\/span>. The artists had legally and fairly sold them the rights to their work, in exchange for <span id=\"tooltip551d5df657f76\">distribution<\/span> and publicity \u2014 but the music moguls had an <span id=\"tooltip551d5df65835d\">odd<\/span> kind of <span id=\"tooltip551d5df658746\">attachment<\/span> to the &#8220;product&#8221;.<\/p>\n<p>The European head of one of the four <span id=\"tooltip551d5df658b2b\">major labels<\/span> looked like he was going to cry. &#8220;Teenagers are stealing my music&#8221; was the <span id=\"tooltip551d5df658f1c\">gist<\/span> of his emotional half-hour speech. His company was going to have to cut thousands of jobs. You couldn&#8217;t <span id=\"tooltip551d5df6592fd\">tell that from looking at him<\/span>, though. He was, at most, 30 years old, and his black suit was the most expensive of all.<\/p>\n<p>The conference <span id=\"tooltip551d5df6596e5\">morphed into<\/span> a long discussion about <span id=\"tooltip551d5df659acb\">digital-rights management<\/span> and how much of it customers might be willing to <span id=\"tooltip551d5df659eb4\">put up with<\/span>. They couldn&#8217;t stop <span id=\"tooltip551d5df65a29e\">pirates<\/span>, they said, only make things more difficult for them. What they didn&#8217;t talk about was why people were pirating music <span id=\"tooltip551d5df65a686\">in the first place<\/span>. Because it&#8217;s possible to do so? Certainly. But maybe popular music is no longer worth the price.<\/p>\n<p><span id=\"tooltip551d5df65aa6d\">Supply and demand<\/span> govern the dynamics of capitalism. When the supply is too great, the value goes down, <span id=\"tooltip551d5df65ae56\">regardless of<\/span> quality. Too big a difference between value and price can lead to a black market.<\/p>\n<p>Two weeks ago today, Jammie Thomas-Rasset from Minnesota was <a title=\"RIAA: 2, Jammie Thomas-Rasset: 0 (Los Angeles Times blog)\" href=\"http:\/\/latimesblogs.latimes.com\/technology\/2009\/06\/riaa-jammie-thomas-rasset-piracy-verdict-kazaa.html\" target=\"_blank\">ordered to pay $1.92 million<\/a> in the most extreme record-industry <span id=\"tooltip551d5df65b23d\">lawsuit<\/span> <span id=\"tooltip551d5df65b626\">to date<\/span>. The 24 songs mentioned in the lawsuit represented 1,700 others that she was said to have uploaded to a file-sharing site. Thomas-Rasset, or her four children, or a computer virus, or someone using her password (she claims it wasn&#8217;t her) was wrong to do this; but the lawsuit was a <span id=\"tooltip551d5df65ba0d\">desperate<\/span> reaction by a <span id=\"tooltip551d5df65bdf5\">clueless<\/span> industry.<\/p>\n<p>Its mistakes are too many to count: <span id=\"tooltip551d5df65c1dd\">interchangeable<\/span> artists are each sold to us as the greatest ever; albums are still <span id=\"tooltip551d5df65c5c4\">published<\/span> with two good songs and lots of <span id=\"tooltip551d5df65c9ac\">filler<\/span>; for 20 years, we were made to pay 50 percent more for CDs than for cassettes, even though CDs were much cheaper to make; and so much older music remains unavailable, often because it&#8217;s not clear who owns the rights. By contrast, people do still pay good money to go to concerts.<\/p>\n<p>When <span id=\"tooltip551d5df65cd96\">composing<\/span> songs, musicians often start with a riff or a melody they&#8217;ve heard somewhere else. &#8220;All music is plagiarism,&#8221; a professional guitarist once told me. &#8220;It&#8217;s all been heard before.&#8221; Should we be surprised if <span id=\"tooltip551d5df65d17b\">consumers<\/span> now see it the same way?<\/p>\n<hr \/>\n<p><b>Footnote, July 28:<\/b> Check out <a title=\"How it feels to be sued for $4.5m (The Guardian)\" href=\"http:\/\/www.guardian.co.uk\/music\/musicblog\/2009\/jul\/27\/filesharing-music-industry\" target=\"_blank\">the latest legal case<\/a>, which started in Boston yesterday. This guy may have to pay $4.5 million to all the major record companies. What&#8217;s interesting is not who&#8217;s right and who&#8217;s wrong, but the tactics used to try to influence the result.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Years ago, in the days before MP3 players, an American friend of mine moved to Germany. His stay was to be temporary, so he&#8217;d left all his records, cassettes and CDs behind. The move had also cost more than he&#8217;d expected, so he decided not to buy a radio. A month in his new apartment was more than he could <a class=\"more-link\" href=\"http:\/\/fascinating-america.com\/blog\/the-music-industrys-men-in-black\/\">&#8230; >><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[44],"tags":[72,141],"_links":{"self":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts\/455"}],"collection":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/comments?post=455"}],"version-history":[{"count":2,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts\/455\/revisions"}],"predecessor-version":[{"id":1766,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts\/455\/revisions\/1766"}],"wp:attachment":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/media?parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/categories?post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/tags?post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}