{"id":343,"date":"2009-03-26T09:05:32","date_gmt":"2009-03-26T07:05:32","guid":{"rendered":"http:\/\/fascinating-america.com\/blog\/?p=343"},"modified":"2015-04-21T13:12:44","modified_gmt":"2015-04-21T11:12:44","slug":"bye-bye-seattle-p-i","status":"publish","type":"post","link":"http:\/\/fascinating-america.com\/blog\/bye-bye-seattle-p-i\/","title":{"rendered":"Bye-bye, Seattle P-I"},"content":{"rendered":"<p>Last week, some of us in the print media observed a moment of silence for the death of a relative. After 146 years in business, the <i><a title=\"SeattlePI\" href=\"http:\/\/www.seattlepi.com\" target=\"_blank\">Seattle Post-Intelligencer<\/a><\/i> printed its last newspaper on March 17. Unable to make a profit, the Hearst Corporation, which owns the <i>P-I<\/i>, has turned the paper into an online-only <span id=\"tooltip551e3b8d95fd2\">edition<\/span>.<\/p>\n<p>You&#8217;d think that enough readers could be found among the area&#8217;s three million residents, even with <span id=\"tooltip551e3b8d963b8\">competition<\/span> from the <i><a title=\"Seattle Times\" href=\"http:\/\/www.seattletimes.com\" target=\"_blank\">Seattle Times<\/a><\/i>. Yet almost all US newspapers have been in trouble for at least a generation. Since 1983, the <i>P-I<\/i> and the <i>Times<\/i> have had to do their advertising, production, marketing, <span id=\"tooltip551e3b8d967a0\">circulation<\/span>, and even their Sunday edition together.<\/p>\n<p>By agreement, the <i>P-I<\/i>&#8216;s print <span id=\"tooltip551e3b8d96c73\">subscribers<\/span> will now be getting the <i>Times<\/i> delivered to them. This can&#8217;t be good for the <i>P-I<\/i>, nor can the fact that the <i>Times<\/i> already has a website, and a very professional one at that. Looking at it, you understand immediately that their business is news, and lots of it. Their own reporters write many of the stories, while things like video and blogs are pushed to the bottom right of the home page, in smaller <span id=\"tooltip551e3b8d96f70\">type<\/span>.<\/p>\n<p>The <i>P-I<\/i> is taking a different <span id=\"tooltip551e3b8d9735d\">approach<\/span>. Its website, though amateurish in appearance, <span id=\"tooltip551e3b8d9773e\">bravely<\/span> attempts to offer the <span id=\"tooltip551e3b8d97f0f\">content<\/span> modern readers might want. Everything is <span id=\"tooltip551e3b8d982f6\">summarized<\/span> on the home page, be it news, blogs, <span id=\"tooltip551e3b8d986dd\">tweets<\/span>, TV listings, an entertainment calendar, or man-on-the-street interviews. What&#8217;s missing, though, are the things that are most important: advertisements. As I write this, a 600-by-300-pixel hole sits in the middle of the page.<\/p>\n<p>Closing the newspaper altogether would be worse. The Denver <a title=\"Rocky Mountain News\" href=\"http:\/\/www.rockymountainnews.com\" target=\"_blank\"><i>Rocky Mountain News<\/i><\/a>, started in 1859, printed its last <span id=\"tooltip551e3b8d98ac5\">issue<\/span> on February 27. Its archives and website are now for sale.<\/p>\n<p>Many are wondering whether<i> <a title=\"New York Times\" href=\"http:\/\/www.nytimes.com\" target=\"_blank\">The New York Times<\/a> <\/i> will be next. The paper that includes &#8220;All the News That&#8217;s Fit to Print&#8221;, and for which Times Square is named, is more than $1 <span id=\"tooltip551e3b8d98ead\">billion<\/span> <span id=\"tooltip551e3b8d99294\">in debt<\/span>. Raising the price several times and selling off property hasn&#8217;t helped. Making <i>The New York Times<\/i> online-only \u2014 if it happens \u2014 would, however, <span id=\"tooltip551e3b8d9967d\">eliminate<\/span> the high cost of printing and delivering paper <span id=\"tooltip551e3b8d99a6c\">copies<\/span> to customers all over New England.<\/p>\n<p>If the paper goes down that road, and is to be successful, it must choose between two models. The first is that of <a title=\"Huffington Post\" href=\"http:\/\/www.huffingtonpost.com\" target=\"_blank\"><i>The Huffington Post<\/i><\/a>, which was <span id=\"tooltip551e3b8d99e4b\">conceived<\/span> as an online-only <span id=\"tooltip551e3b8d9a234\">venture<\/span> from its beginning in 2005. Like <i>The New York Times<\/i>, the <i>Post<\/i> lives from its reputation for good analysis and commentary \u2014 but its authors don&#8217;t get paid.<\/p>\n<p>The second model is that of the national <a title=\"Christian Science Monitor\" href=\"http:\/\/www.csmonitor.com\" target=\"_blank\"><i>Christian Science Monitor<\/i><\/a>, which went online-only in October 2008 and continues its <span id=\"tooltip551e3b8d9a61b\">first-rate<\/span>, <span id=\"tooltip551e3b8d9aa03\">in-depth<\/span> and original reporting with a smaller circulation.<\/p>\n<p>The availability of news on the Internet may have started this whole problem, but free headlines are not the same as good journalism. We in the business can continue to hope that customers will choose products of quality and that advertisers will use our medium to try to find them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, some of us in the print media observed a moment of silence for the death of a relative. After 146 years in business, the Seattle Post-Intelligencer printed its last newspaper on March 17. Unable to make a profit, the Hearst Corporation, which owns the P-I, has turned the paper into an online-only edition. You&#8217;d think that enough readers <a class=\"more-link\" href=\"http:\/\/fascinating-america.com\/blog\/bye-bye-seattle-p-i\/\">&#8230; >><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[44],"tags":[72,96,23,33,108,130],"_links":{"self":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts\/343"}],"collection":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/comments?post=343"}],"version-history":[{"count":3,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts\/343\/revisions"}],"predecessor-version":[{"id":1309,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/posts\/343\/revisions\/1309"}],"wp:attachment":[{"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/media?parent=343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/categories?post=343"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/fascinating-america.com\/blog\/wp-json\/wp\/v2\/tags?post=343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}